Sunday, July 24, 2022

Diminishing return of information/ thresholds _ Observational thought


Information act as a motive for a specific action. When the information exceeds the threshold requirement of the intended action, people would respond. Considering the recent Covid 19 outbreak, a certain level of information i.e severity of the damage, the number of deaths, pandemic nature, etc. have required to perform the precautionary actions. After refining this information further, the stimuli has been reduced making diminishing outcomes.


This would be one of the reasons for the disregarding later warnings by the general public. People have shown strong responses to the issue was new. Therefore, even though the news agencies had provided accurate information later, people might have ignored i.e. repeating the same information many times with the addition of a little new information. As a result, it has narrowed the information and accumulated only a little more than the threshold level. But this new refinement had taken less and less attention-demanding due to this diminishing returns. So, it requires more efforts to keep people adopting good health practices. Therefore, it can conclude that people have threshold levels related to information. After trespassing it, it needs additional emphasis to convey the message to more people since it has a diminishing return of stimulus after the every little refinement.

 

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